The Philippines just weathered a chain of devastating typhoons in the latter quarter of 2024, which makes our top ranking in the latest World Risk Index unsurprising. In that study, it was highlighted how vulnerable our country is to climate-driven disasters, impacting key industries such as infrastructure, supply chains, and business operations, such as those in the business process outsourcing (BPO) sector. So for companies like TaskUs, ensuring resilience in the face of these challenges isn’t just a necessity for business continuity—it’s also an opportunity to create meaningful, sustainable impact. Sustainability initiatives not only mitigate risks for the community, but also enhance branding and reputation, aligning with growing consumer expectations for corporate responsibility.
But of course, this is easier said than done—and TaskUs knows this fact. Even if a brand’s intentions are in the best interest of the planet, there are countless pitfalls that many companies could potentially fall into if their sustainable initiatives aren’t planned or implemented mindfully. Avoidable mistakes such as planting non-native species and post-planting neglect can cause more harm than good for the local ecosystem and its surrounding communities. That’s why they formed a partnership with GCash through the Green Solutions program.
TaskUs x GCash
The Brand Challenge
TaskUs needed a Corporate Social Responsibility (CSR) campaign that is aligned with its full-year content strategy, aiming to build brand equity and awareness. The campaign had to resonate with both the local community and its global clients, showcasing TaskUs as a forward-thinking, purpose-driven company.
The objective was clear: design a sustainability effort that not only addresses environmental concerns but also strengthens TaskUs’ brand positioning as a socially responsible organization.
The Green Solution
GCash and TaskUs joined forces to turn our shared sustainability goals into reality. Through our Green Solutions program, we’ve launched a thoughtful CSR campaign centered on planting 10,000 native coffee seedlings in Cavite to support local farmers and their families. Leveraging GForest, the initiative encouraged eco-conscious users to plant digital trees, which were then transformed into real trees. This app feature can also help users lower their overall carbon footprint by encouraging users to switch to digital transactions. Green Solutions also provides marketing benefits by bringing eco-friendly initiatives to the forefront through in-app ads, PR materials, and paid media placements on various corporate channels.
This collaborative effort inspired green practices and empowered users to make a tangible difference, creating meaningful and far-reaching positive change. And to kick it off, we’ve implemented a holistic approach to this campaign:
- Community Engagement: An on-ground ceremonial tree-planting event kicked off the initiative, featuring advocacy talks from TaskUs’ leadership team and local community representatives. The event fostered connections between stakeholders and highlighted the shared commitment to sustainability.
- Sustainable Partnerships: Alongside the tree-planting, attendees received sustainably sourced gifts from partner organizations, reinforcing the theme of environmental responsibility.
- Integrated Promotions: A mix of online and offline marketing materials generated buzz leading up to the event, ensuring maximum visibility and engagement. This included social media campaigns, email marketing, and in-app notifications via GCash’s Go Green Ads.
The Results
Widespread Media Coverage
The campaign’s launch was amplified through press releases picked up by top publications, including Inquirer, PhilStar, and Rappler, achieving a collective reach of 7.4 million in just one month. This extensive media presence reinforced TaskUs’ image as a socially responsible brand.
Impactful Go Green Ads
Targeted advertisements within the GCash app promoted the initiative to eco-conscious users. These ads garnered 37,700 impressions, over 1,200 clicks, and an impressive click-through rate of 3.35%. This engagement translated to more digital and physical trees planted, directly contributing to the campaign’s success.
Community and Environmental Impact
The 10,000 coffee seedlings planted not only supported local farmers but also contributed to reforestation efforts in the Cavite area, demonstrating TaskUs’ commitment to both social and environmental sustainability.
Go Green, Grow Endlessly
There’s a lot to learn from the collaboration with TaskUs. First is the importance of proper promotion of your sustainable on-ground event with guided advice from leading professionals. Second is the complete promotional package in the form of media publication partners that help sustain the sustainability story of your brand’s efforts. Lastly, we have Go Green Ads that intelligently target captivated and engaged audiences who are about environmental causes. This last portion is especially important as these users can directly contribute to the success of your sustainable campaign with their every purchase and donation.
Whatever eco-friendly effort your brand aims to execute, you can rest assured that it will be handled mindfully and successfully with the biggest green movement by your side in the country. Discover a world of possibilities for your business and campaigns and learn more about GCash Green Solutions today.
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