Handling a business or a brand never comes without challenges. It has become even harder now to connect with customers when behaviors and preferences change just as quickly as the digital landscape. Trust us when we say we understand. At GCash, we believe that accurate data from the audience is critical to engaging them. This we have in abundance: our daily active users are thirteen times greater than the next financial app and we have a 76% year-on-year growth in transactions.
Every day, we get closer to empowering more and more Filipinos and businesses to grow. So whether you’re looking to reach the right customers or seeking to promote environmental sustainability or more, we know we can empower your brand to rise up to challenges amidst a landscape that’s ever-changing and an audience that’s ever-elusive. Wherever your brand is in its journey, let us equip you with effective and powerful tools to help you make meaningful connections throughout your customer’s lifecycle, starting with…
AWARENESS
As the number 1 Finance Super App (based on average monthly active users) with a ubiquitous presence in over 6M online and offline channels, GCash has unprecedented reach across verified demographics. This fact allows us to build insightful connections between brands and their customers, resulting in awareness which can lead to conversion.
For brands looking for valuable data to help them reach the right customers, they need not look beyond GCash Partner Solutions’ Ad Solutions, which utilizes rich Know-Your-Customer (KYC) data to allow you to target the right customers based on verified information like age, gender, location, and socio-economic class. Going beyond, we combined this KYC data with transaction signals to create a unique list of over 50 consumer profiles that we call Affinities. This tool was helpful for a brand like Zalora who boosted ads towards “Shopaholics” during a big sale period. Their campaign to offer an exclusive discount in partnership with GCash saw a 15% click-through rate and 5% promo code usage rate (versus total GCash transactions). Meanwhile, Foodpanda used our Affinities to reach out to “Foodies”. Their cashback promo won them new customers and a 47.5% MAU growth for GCash transactions on Foodpanda.
Ads and campaigns that used these targeting tools were delivered across the entire customer journey within the GCash app, making partner brands visible in the right place at the right time. Some of our ad formats include In-App Banners, which reach customers upon log-in until end of transaction; Push Notifications, which are sent to the customer’s mobile phone; EDM, which customers receive in their email inboxes; and SMS, which is a text campaign sent directly to customers’ mobile phone numbers.
ONBOARDING
Now that you’ve established a connection with your customers, do you need them to register for your service? If yes, then you need to be aware of the fact that globally, 40% of people drop out of the sign-up process. Why? Because no one likes filling out long forms and being stalled by requests for valid IDs and other documents that are a hassle to upload. Don’t lose customers early in this stage. Give them a seamless onboarding experience with our Customer API. Using this, you can simply ask your customers to sign up using their GCash accounts and, with their consent, their GCash KYC data will auto-fill their registration forms. This kind of fast and easy sign-up helped GSave and GLife grow their businesses with just a few taps.
What’s harder than winning customers? It’s keeping them. Here’s one way you can:
USAGE
Keep your customers delighted with voucher campaigns, and inspire their loyalty too. Did you know: with up to 5x higher redemption rate versus traditional solutions, digital vouchers have proven to engage more customers over time? Don’t let your brand miss out on both keeping and winning customers over! Our Promo Solutions lets you choose from a variety of voucher types so you can reward your customers however they want and keep them coming back for more. Which one do you think your customers will like?
- Cash Credit: a voucher type that gives GCash credits
- Pay QR: a reward system that applies discount after purchase
- Buy Load: a discount voucher for buying load
- Online Pay: a voucher type made for online transactions
- GLife: a voucher type for GLife transactions
- GInsure: a voucher type for GInsure transactions
After choosing the voucher type, we have different ways of distributing them to customers. Just choose:
- Manual or Direct Seeding: Send the vouchers directly to your customers.
- Code Generation: Print a unique code onto your products, which customers can scan and redeem using their GCash app.
- Standard Scan: Allow your customers to redeem rewards simply by scanning a QR code.
- Voucher Ads: Distribute offers to active GCash users via prime ad spots
The possibilities of raising conversions are endless with our Promo Solutions! So now that you’ve established a connection, engaged with, and delighted your customers, it’s time to elevate your brand further by giving back to nature and amping up your sustainability efforts.
ADVOCACY
With global warming becoming a palpable threat, more and more people are becoming concerned for the environment, with their efforts ranging from waste segregation to the abandonment of using drinking straws. Today, a whopping 97% of consumers prefer brands that actively fight climate change. For brands looking for an easy way to create a positive impact, there’s GForest Forest Adoption, a holistic co-branding opportunity for brands who want to start a science-based tree planting program. Packages include virtual trees, sustainability reporting, in-app co-branding, and awareness and marketing initiatives targeted to our eco-conscious user base.
BUT WE’RE NOT DONE YET
The world of digital marketing is always changing. New challenges will arise and you will need new solutions. Rest assured, GCash Partner Solutions will continue innovating to give you a diverse set of tools that will address your needs now and in the future.
What can you expect from us? Soon we’ll have geolocation, which will allow for real-time geotargeting within a preferred radius; scoring solutions, which will assess a user’s credit score using their app transactions; hyper-personalization, whose leveled-up targeting abilities will further personalize your campaigns; and forest adoption, which will be a multi-year partnership that aims to support local communities and preserve our country’s forests.
It’s a long way to the top and the way is paved by targets, quotas, and KPIs that need to be met.
Wherever your brand is on this journey, there’s a potential partner here with the solutions you need.
With its plethora of products and services, GCash Partner Solutions just might have the solution you need to face challenges and propel your business further. Talk to us now.
