Christmas only comes once a year for every country in the world, but only in the Philippines does it begin four months early as soon as the Ber-months hit, putting many Pinoy shoppers in a spending mood. Because of this, many brands launch their Christmas campaigns as early as September to try and get ahead of the competition and capitalize on excited consumers who just got their 13th Month pay. This is especially true in the realm of digital marketing, with countless brands vying for the attention of the same shared customers, creating a heavily crowded and congested market. As brands try to compete against each other for ad space and marketing presence, it’s not surprising that most brands truly go all out with their holiday marketing budgets and thus ballooning media and ad-boosting costs during the festive season. The question now is, how can brands make the biggest return on their holiday marketing investments?
Optimize your holiday marketing budget by targeting smarter, not harder
Now that we’ve been in the digital marketing era for well over a decade, modern marketing has gradually hit its stride with more ways to market during the holiday season that avoid the major financial obstacles that come with competing against all kinds of brands in various industries. With that in mind, here are four ways to be more effective with your holiday marketing without blowing your Ber-month budget.
1. Advertise at the right time to the right people
Being able to hone in on the specific spending habits of your target market is the key to optimizing your holiday marketing budget. For example, it’s smarter to serve ads to bargain hunters during double-digit promos and to create payday promos for working moms a few days after they’ve paid the bills. Having this nuanced understanding of your customer’s shopping behavior can help you concentrate your media budget more accurately to help lead to greater conversion more efficiently.
2. Be the destination of on-the-go shoppers
The holiday shopping rush is no joke, with countless shoppers moving from place to place and store to store. Now, it would make sense for the end goal of your digital holiday campaign to drive people to visit your digital stores and help increase online conversions. But, this doesn’t mean neglecting to drive people to shop at your physical stores. In fact, platforms such as GCash provide Ad Solutions that allow brands to push out marketing materials within 100 meters of their store to attract potential customers and help increase foot traffic. And with the Philippines being a heavily “mall-centric” country, it truly benefits brands both big and small, to drive their target audience to their brick-and-mortar stores via digital marketing.
3. Execute promos based on customer behavior
All that smart targeting will be for nothing if your brand’s promo executions fall flat. It’s important to keep in mind that certain customers respond better to certain promo methods than others. For example, invested shoppers are more than willing to join raffles or even competitions that involve more effort yet yield larger rewards due to their familiarity and trust in your brand. But when it comes to attracting uninformed customers, promos that provide directly seeded vouchers or even samples that require less immediate commitment on their part make it more likely for them to engage with your promo. There’s no one-size-fits-all execution to your holiday promos, so leveraging platform-specific tools such as GCash Promo Solutions to win over your customer’s buy-in even before they join your holiday campaign will allow you to get the most out of your budget.
Find a home for your festive campaigns on GCash
Mastering holiday marketing with smarter targeting, timing, and promo executions is simpler than you think when you leverage GCash as your platform of choice. Through GCash Ad Solutions you’re able to leverage insights on a plethora of unique consumer behavior to achieve a multi-layered understanding of your target market. You’ll be able to capitalize on useful insights such as purchase schedules, favorite shopping locations, and even frequent in-app features such as bill payments and GCredit so you can paint a clearer picture of your demographics and serve up relevant holiday-themed materials to the right people at the right time.
This push for awareness through hyperspecific targeting synergizes beautifully with GCash Promo Solutions which lets your brand execute holiday-centric digital promos with ease and engage Christmas shoppers directly through the GCash app.
Let your holiday ads cut through the Christmas clutter with Ad Solutions and create compelling and cutting-edge promos that engage holiday shoppers with Promo Solutions. ‘Tis the season to learn more about GCash Partner Solutions today.
