With the advent of online shopping came an increase in Bargain Hunters, with more than 65% of buyers opting for low prices and free shipping. Everyone is after the next great deal, increasing the number of active shoppers “window shopping” online and expecting brands to have promos and discounts already. With that said, implementing an effective online promo doesn’t always come easy. There are many aspects such as backend management, distribution, and even legal requirements that can turn an otherwise fun and exciting promo into a logistical nightmare. But through clever ingenuity and reliable partnerships, it’s more than possible to turn your brand’s promo campaign into a success that not only helps increase overall conversions but also helps improve brand awareness as a whole. Here are three unique case studies that show brands finding success through effective online promos.
Case study #1: Selecta “Flip The Lid” promo - The widely used QR code has been around for quite some time. It is typically the go-to disbursement method for many online payment methods, with GCash leading the charge in its popularization. Nowadays, pretty much everyone knows how to scan a QR code, and its simplicity is what makes it so ideal and versatile for a promo execution.
Selecta did something clever by incorporating QR codes in the packaging of their popular Cornetto ice cream cones but requiring purchase to access them. Hiding the code underneath the frozen treat’s lid, ice cream lovers found themselves excitedly checking their Cornetto lids for a chance to win P10 to P20 GCash vouchers, among other prizes courtesy of Selecta.
A lesson to be learned here is that straightforward is often the ideal route to go when it comes to your promo execution to both increase and broaden your number of participants. After all, ice cream is a universally loved treat, so you want to make sure that your promo can be accessed regardless of background.
Case study #2 Kopiko “UnliCash Araw-Araw” promo - Establishing a hassle-free way to redeem your promo prizes while also making sure every participant feels like they have a real chance of winning are two major hurdles that can plague any promo. This is where Kopiko made the commendable effort of providing promo joiners unlimited chances of winning with an opportunity to claim prizes on the daily while making prize redemption as easy as a few taps.
By hiding special codes inside their instant coffee packets, shoppers were encouraged to buy their coffee in bulk, a preexisting purchase behavior that Kopiko strategically capitalized on. Customers could then send these unique codes to Kopiko’s official Facebook Messenger, and if you got a winning code you were sent a voucher code that you could cash in instantly and directly to your GCash account.
Thanks to the clever use of GCash voucher codes, promo redemption was a breeze and can literally be done anywhere at any time. It’s this instant gratification that attracts and encourages many promo joiners to continue to participate until they win the major prize. This helps drive awareness to the promo, but most importantly it also drives overall sales of your product.
Case study #3: Pepsi Cap2GCash promo - Who doesn’t like an easy GCash gift when they purchase a drink, right? And this is what Pepsi did—hid raffle codes under the cap of select Pepsi variants. Each cap gives drinkers the chance to win an instant P5 or P10 cashback! All they have to do is to chat Pepsi on Messenger with the unique code they found under the cap. Easy mechanics, instant redemptions.
More than the ease of joining, the genius behind this 3-step promo mechanic is that it lowered the barrier for joining while also encouraging increased purchase frequency. Given that millions of Filipinos use GCash for their day-to-day transactions, having the chance to win instant GCash credits with just a drink means that they can save money for their other spendings or their next Pepsi bottle.
How to optimize your next online promos
If there’s anything you can glean from these three fascinating case studies is that a promo lives and dies in both its simplicity and accessibility. Through GCash Promo Solutions, you can hit two birds with one stone. Promo Solutions allows your brand to choose from a variety of disbursement methods, whether it be through promo code, voucher code, or maybe something else entirely, that can fit nicely into your campaign’s goals. So while your marketing team and advertising partners cook up a fun and creative promo concept, you can leave the rest to GCash. Everything from disbursement to prize redemption and distribution, enjoy a complete set of Promo Solutions and incorporate GCash into your next promo campaign.
