On March 23, 2025, Ayala Avenue turned green—literally and figuratively—as over 12,000 runners came together for the first-ever GCash Eco Run, an environmentally-conscious event with a clear mission: to plant trees and spark collective action for the planet.
But this wasn’t just any fun run. For every runner who signed up, GCash planted a tree—and matched each one with another. Powered by GCash for Business: Partner Solutions, the Eco Run demonstrated how brands can go beyond visibility and actually connect with purpose-driven consumers.
Turning Engagement into Action
Partner Solutions enables brands to meet consumers where they are—digitally and meaningfully. The Eco Run served as a proof point for how brands can integrate social impact into their engagement strategies through digital vouchers, ad placements, and participation in large-scale advocacy events.
The result? A one-of-a-kind platform where businesses didn’t just promote—they participated, collaborated, and made measurable impact.
