The retail industry runs at a fast pace—they mass produce goods in massive quantities at impressive speeds to keep up with the even faster demands of their customers. However, this high-speed mass production puts a strain on the environment, especially when not done mindfully enough. And if this keeps up, we might not be able to keep up.
According to the 2024 World Risk Report, the Philippines is the most vulnerable country to climate change. That means that we’re the country most sensitive to climate-driven supply chain disruptions, which is made true by the recent battering we’ve received from the chain of typhoons these past few months. And if we continue to deprioritize our environment, a study of the Asian Development Bank states that our country may lose 6% of our GDP annually by 2100, which can trigger a recession. Given this grim state of affairs, there is a need to amplify corporate sustainable practices—not just ethically but as a business imperative. Fortunately, many of the biggest retailers are making a concerted and conscious effort to shift toward more sustainable business practices to help further shrink their company’s carbon footprint.
We are all interconnected on this planet. The brands’ selfless acts in caring for the environment affects us all, bringing about good not only to our community, but also to the industry as a whole. Here are the three other big reasons why more and more of the biggest players in the retail industry are going green for good.
- Puts your brand at the top of mind for eco-conscious shoppers
Issues on environmental conservation and the role corporations play have been a hot-button talking point for countless generations, with public opinion almost unanimously swaying in favor of environmentalism time and again. With countless natural disasters that have unfortunately battered the Philippines in the past year alone, many buyers are looking to influential industries with real economic sway to help make a positive impact on the planet.
That’s why in recent internal studies, among millions of GCash users, it’s been found that the majority of shoppers choose to trust in a verified, eco-friendly brand to create a personal impact in solving the climate crisis.
- Fosters customer loyalty and trust through transparency
A brand willing to do what’s best for the planet is also a brand that’s willing to stake its reputation on the transparency of its sustainable initiatives—and it’s that authenticity that shoppers rally behind.
According to GCash’ recent internal studies, 97% of shoppers are more than willing to pay a premium for eco-friendly products from their retail brand of choice, once the brand’s sustainability efforts are verified to be true. And interestingly, the numbers keep rising by the year as more and more consumers become increasingly more eco-conscious, and even critical of how their favorite retail goods are generated and distributed.
- Promotes your brand’s stability by being eco-friendly
We understand that sustainability isn’t always the more affordable option, but luckily our studies have shown that customers perceive a sustainable brand as a stable one and therefore one worth investing time and money in. If a brand is willing to go the extra mile for the betterment of its customers and the environment we all share, it not only makes the brand look good on an ethical level but also from a business standpoint.
Regardless of a customer’s depth of understanding, sustainability is always considered an essential aspect of any brand in any industry. And that goes doubly so for the fast-moving retail brands that every consumer adds to their cart on a near-daily basis. The biggest takeaway here is that it’s not enough to promote your brand as sustainable, but to actually follow through on that eco-friendly promise with concrete and visible effort. That’s why GCash Green Solutions is the leading partner of countless industry leaders. It not only empowers brands to seamlessly make the world a greener place with GForest, but also places your brand on the forefront by promoting every initiative to interested eco-conscious users with Go Green Ads. On top of all that, Green Solutions also provides performance reports and stats that show where every Peso was spent and how each customer has helped in being instrumental towards a better tomorrow.
Discover more of how GCash can embolden brands of any industry to make a difference by learning more about Green Solutions and incorporating it into your next sustainability campaign.
