As the top Finance Super App in the country, GCash is able to witness purchase behaviors in real time—including the changes that have happened and continue to happen as the world recovers from a pandemic. With a rich database powered from millions of customers using GCash, we are able to give our partners a competitive edge in connecting with their customers and meeting their business goals even as the market continually changes with the times.
This year, we collected data from the transactions of millions of our customers to produce valuable insights highlighting travel, gaming, and entertainment, all of which we have gathered in the GCash Insider. We have pages of exclusive information that can fuel your next campaign, but here’s a sneak peek before you download:
- “Revenge travel” is real but today’s travelers are more conscious about safety. A whopping 79% plan to go on a trip this year and even with a reduced travel budget, half of tourists now buy travel insurance even though they never did before.
- Gaming has entered the mainstream and continues to grow as the community sees more new faces. More women are now playing, comprising almost half of the community. The youth are also now joined by gamers who are 28 years old or older and who make up 56% of the pie.
- Fans are seeking more immersive experiences, driving growth for both online and offline entertainment. More time and budget are being poured towards creating better entertainment experiences, opening attractive opportunities for marketers.
Unlock more insights and discover how you can leverage the tools of GCash Partner Solutions to conquer the consumer landscape. Sign up to get a free copy of the GCash Insider.
