Hyperpersonalization is the name of the game for modern marketers. Creating campaigns that speak to a specific target market is how your brand can stand out in an ocean of competitors vying for your demographic’s attention. In a crowded market space, rich data is how you cut through the noise and connect with your customers. In this latest issue of the GCash Insider report, we cover the almost boundless possibilities AI can provide for your next campaigns.
As a new technology, AI has opened up several exciting opportunities for marketers to create content specifically tailored to their customers on a more personal level. It’s a powerful tool to help your brand leverage and interpret rich data as a springboard toward game-changing and future-forward marketing insights and strategies.
Get a glimpse of our in-depth insights and take your campaigns to the next level:
Connect with customers wherever they may be
With AI-powered real-time location targeting, you can hone in on nearby customers and expand your presence further by reaching out to interested customers outside of your city or even country. This allows you to tweak your campaigns based on your targets’ current location and their regularly visited locations. For example, if a customer habitually visits cafes in the morning, you can ping them with an ad for coffee once they’re within 100 meters of your coffee business.
Capitalize on your customers' personal holiday spending
Gain a keen awareness of your customer’s holidays, which can greatly influence their monthly spending frequency. Got a new product to promote? Create a well-timed, data-driven campaign that targets your desired market on or around their payday when they’re most likely to splurge. This lets you pivot your ad strategy and help improve your brand’s relevancy.
Understand the REAL people you’re selling to on a deeper level
The lifeblood of any business is the customer, and each customer is more complex than meets the eye. That’s why gaining a multi-layered understanding of your customer base is invaluable since there is no one-size-fits-all marketing material that can appeal to everybody. You can leverage AI-harnessed user data to create a multi-dimensional profile of your customers to gain better insight into what makes them tick. Through this, your ad campaigns are more likely to resonate with your target audience in a way that increases brand awareness and loyalty.
With data-driven campaigns leveraging the power of AI technology, you can get more in-depth insights into your customers to service them more efficiently and effectively.
Download our report and be in the know of the latest and most innovative marketing tools that empower businesses to thrive in an increasingly competitive corporate landscape. Learn more when you explore what GCash for Business: Partner Solutions has to offer, so you can be certain that your brand can take giant steps into a new era of success.
Sign up and get a free copy of the GCash Insider: Spending In The New Era of AI.
