With its status as the #1 Finance Super App* in the Philippines, GCash is able to provide brands and businesses with real-time data, insights from millions of users, and innovative tools that effectively understand customer affinities and spending behavior. As the holidays draw closer so do opportunities for your brand and it becomes ever more pertinent that you get ahold of information regarding your customers so you can ultimately win them over.

In the latest edition of the GCash Insider, we uncover exclusive insights on the behavior of shoppers during the e-commerce sale and holiday seasons. Through the data we’ve collected from the transactions of GCash users, we were able to chart and gain an understanding of the season’s consumer landscape so we can help our partner brands and businesses strategize their way to a triumphant holiday season. Here’s a sneak peek of the insights can use to beef up your Q4 campaigns:

• Holiday or not, everyone loves a good deal and will combine both online and offline channels in their quest for the best offers. When 51% of shoppers are turning to hybrid shopping, it has become more important than ever to design a strategy that seamlessly blends both platforms.

• Acknowledging your customers’ multifaceted interests and affinities is an essential step towards connecting and building a relationship with them. For example, the Shopaholics segments of GCash users were found to be 2.5x more likely to use GForest. Considering this information, brands who are targeting Shopaholics will need to adopt eco-friendly strategies in order to connect with them more effectively.

• During the holidays, people are more than happy to spend more of their hard-earned money. With this increase in spending comes the propensity to borrow money. Fueled by increased demand in Q4, lending soared by 55%, opening an opportunity for brands to look into promotional offers that provide flexible payment options. 

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Unlock more insider information and equip yourself with the knowledge—and GCash Partner Solutions’ innovative tools— to navigate through the noise and clutter of the Q4 season. Sign up to get a free copy of the GCash Insider: Mega Holiday edition.

*based on monthly average active users from data.ai