To create a marketing impact, you must first know your customers, especially where to find them. They are probably online considering that Filipinos are the second most active internet users in the world. They are also quick to adapt to digital shopping so if your product or service can easily be purchased online, driving conversion is more than possible. That rings true for Singlife, an insurance brand now with financial protection products more accessible to Filipinos online.
Singlife wanted to go where the customers were. As they were heading digital, Singlife found the right marketing strategy on GCash. They made history as Singlife became GCash’s first partner via GInsure. Learn how they worked together via GCash Ad Solutions:
Efficient Ads
With over 71 million users, GCash has become one of the leading platforms in the Philippines. Its advanced tech capabilities and rich insights on consumer profiles enabled Singlife to improve their targeting. Singlife's in-app ad placements on GCash increased their landings and audience quality because of channel relevance and better recall. “GCash’s tech capability allowed us to seamlessly integrate and improve our customer journeys. GCash was able to help us with targeting and knowing who our customers are,” says Teppy See, Growth Lead at Singlife Philippines.
As a result of their marketing efforts on GCash, Singlife was able to bring their products closer to Filipino customers. They saw +50% lift in policy redemption, making Singlife the top insurance merchant on GInsure without the need for insurance agents.
A Full Product Suite
For insurance to be more relatable to Filipinos, Singlife tapped GCash to help them market a full suite of financial protection products that really understand their market.
Cash for Dengue Costs was the first ever Singlife insurance product on GCash’s GInsure. Since its launch in 2020, it continues to provide meaningful coverage such as free COVID-19 cover, test allowance, confinement allowance, benefit for severe cases, and a rate of P300/year with up to 420k coverage.
GCash users can purchase Cash for Dengue Costs in five minutes and get their policy right away. They can manage, claim, and receive payments within the GCash app. There’s also an option to cancel within 15 days and get a refund instantly.
More products followed which meant more convenient options available. Through GCash, Filipinos can find a Singlife insurance plan that can protect them from different circumstances.
There’s Protection from Income Loss for users who are unable to work due to disability or death. Protection from Medical Costs helps shoulder hospital and medical bills. Protecting Your Future allows users to grow and protect their money for future expenses.
With their products made accessible on GCash, Singlife has earned the trust of Filipinos when it comes to financial protection. Over 700,000 insurance policies were issued instantly. Around 4,200 claims were paid out. Singlife also earned a 4.8 Trustpilot rating from over 2,100 reviews. Singlife’s pivot to digital became a success as they finally connected with their audience.
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