When customers get more than what they paid for, you can expect them to come back and even refer your business to more potential customers. Globe gained this insight when they partnered with GCash for a marketing execution that rewards users.
Globe is the country’s top telecommunication network catering to a market of mobile and broadband users, both prepaid and postpaid. Here’s the thing: their target market, the large market of prepaid users, are also on GCash. They use the app for transactions including the second most used feature, Buy Load. Globe saw this opportunity to level up their prepaid promo and stand out from competition. Here’s how it turned out:
Buy Load, Get Free GInsure
Since Buy Load is used a lot on GCash, Globe wanted an in-app placement targeted at Globe Prepaid users who needed to top up. It was also during this time when the pandemic was at its peak. Globe was looking for more than just an advertisement, but a promo that provided protection for loyal prepaid users who were working on a tighter budget. There was also a growing need for accessible insurance products so it was timely for Globe to work with GCash’s GInsure to tie in insurance with buying load. Together, they created Buy Load, Get Free GInsure.
Half of the users who clicked on the Buy Load, Get Free GInsure in-app placement bought a prepaid load on GCash to redeem the free GInsure. The whole promo was a win-win situation for prepaid users getting rewards and for Globe and GCash to have more users avail their products and services. This also proves that aside from having relevant, compelling ads, finding the right marketing partner to add value to your service can create wonders for your business.
Globe’s in-app advertisements paid off with a 49% conversation rate of users who actually bought load. Then 9% clickthrough rate showed that the users showed interest in the ads by clicking and following through with a load purchase and consideration. Its success surpassed the CTR industry benchmark of 2%. When Globe found the right placement on GCash, they really went beyond for their prepaid users and in turn, they got positive results.
Co-Merchant Partnership Done Right
GCash has over 71 million users on the app. It can target users based on verified demographics, transactions, and lifestyle interests. These targeting parameters are adjusted and customized depending on the needs of the GCash merchant partner.
Through their co-merchant partnership, Globe was able to benefit from GCash and its efficient targeting. They had personalized in-app placements to attract target customers and boost transactions. This is just one of the many ways businesses can advertise on GCash and build more successful partnerships.
When Globe and GCash joined forces, their subscribers got to enjoy wonderful rewards. GCash Ad Solutions helped spread the word about these perks by leading Globe to the right GCash users and serving these target users with relevant ad placements.
Just like Globe, your business can level up its marketing executions. Reach us here for more details.
